Nile Breweries Limited (NBL) has officially reintroduced Chairman’s Extra Strong Beer (ESB) to the Ugandan market in response to high consumer demand for a bold, refined beer that symbolizes leadership, ambition, and success.Now available in an elegant 330ml bottle with a sleek, modern label, the new Chairman’s ESB delivers a premium drinking experience that sets a new benchmark in Uganda’s beer market. Boasting a smooth taste and a 7% ABV, this expertly crafted beer blends high-quality barley malt and maize, offering a full-bodied character that stands out from the competition.At the exclusive launch event at Onomo Hotel, Nakasero, Adu Rando, Managing Director of Nile Breweries, emphasized that the decision to bring back Chairman’s ESB was driven by overwhelming consumer demand.Chairman’s ESB is a beer that resonates with Ugandans who take charge of their lives. Over the years, we’ve received numerous requests to bring this brand back. Our recent market research confirmed a strong demand for a smooth yet strong, aspirational beer—making this relaunch a clear choice.
This brand represents power, dependability, and success. It is brewed for those who rise above the rest, and as we say, ‘Make Way for the Chairman.’The launch event brought together industry stakeholders, media, and beer enthusiasts for an exclusive tasting session, allowing guests to experience Chairman’s ESB’s distinctive smoothness and bold character firsthand.Eric Malinga, Brand Manager for Chairman’s ESB, highlighted the beer’s unique positioning:Chairman’s ESB is more than just another strong beer—it’s a statement. We’ve used the finest ingredients to craft a rich, full-bodied taste that is bold yet smooth. This beer is for those who have made their mark, risen to the top, and truly embody what it means to be a Chairman.
With this launch, we are giving consumers a chance to experience something extraordinary.Now available at select outlets across the Kampala region, Nile Breweries is confident that Chairman’s ESB will become the preferred choice for ambitious individuals seeking a premium beer experience.
Related
