By Ahmad
Muto
Nigerian
singer Davido is officially the most followed African artiste on Instagram. The
‘Jowo’ singer has notched 19.1 million followers putting him ahead of other music
fire brands – Wizkid, Burnaboy, Tiwa Savage and Tanzania’s Diamond Platinumz.
Wizkid boasts
of 11.8 million, Burnaboy – 6.1 million, Tiwa Savage – 12.2 million, Diamond of
11.6 million followers. Davido has endorsement deals earning him millions, from
Infinix to MTN Nigeria, Pepsi, Pampers among others. In 2016, he got signed to
Sony Music Africa.
Wizkid has endorsements
with some of the same brands as Davido except he has also signed with Dolce
& Gabana, Puma and Nike.
Diamond
Platnumz has endorsement deals with Pepsi, Parimatch, Nice One and Coral paints
in Tanzania. Tiwa has Pepsi, MTN Nigeria, Forte Oil and Maggi in her corner.
Social
media has become part and parcel of musicians’ branding and the higher the
number, the bigger the perceived brand value and therefore influences
endorsements.
Twitter: @MUTOHD
