L-R: Lynn Nasirumbi and Martha Aheebwa, winners of the Young Silverback awards in the PR competition category, pose for a photo.
By Our Reporter
Brainchild BCW’s, Martha Patience Aheebwa and Lynn Nasirumbi, have been selected to represent Uganda at The Cannes’ Young Lions Competition in France, in 2023.
This after they emerged winners of the inaugural Uganda Advertising Awards (UAA) Young Silverback Competition -PR Category, at the first UAA Silverback Awards, which recognises the most creative communications professionals in Uganda.
The competition comprised of seven categories; PR, Media, Digital, Print, Design, Marketing, and Film. The contestants who had to participate in pairs were given briefs to create campaigns that would yield impactful results to the clients. In a period of 24 hours, they had to present in 10 minutes to the panel of judges what they had come up with.
The two who competed as the Matriarch Team, were awarded winners of the PR Category while their peers; Team Pen & Ink and Team I & E won the Digital and Design categories of the Young Silverback competition, respectively.
The award for the three teams, was the opportunity to travel to France to compete with their global peers at The Cannes’ Young Lions Competition.
The Young Lions Competition is organised annually, on the sidelines of The Cannes Lions, the most prestigious global awards for the creative communications industry. The competition is designed to challenge young creatives under 30 years, from every corner of the global communication industry, to celebrate their creativity on the world stage.
Frank Muthusi, the Chairman UAA and Group CEO, fireworks Advertising, noted, “Grooming talent and creativity in the advertising industry is part of our agenda as the UAA. The young silver back competition was introduced in this regard and we hope that the teams that won will deliver the same impeccable work at the Cannes Lions Competition next year.”
The Young Silverback Awards and competition aim to provide a platform for young creatives to showcase their skills, identify and nurture talent in the advertising industry and bridge the gap between brands and young creatives.