By Our Reporter
Coca-Cola Beverages Uganda (CCBU), through its flagship hydration brand, Rwenzori Water has made a contribution of UGX 95M towards the MTN Marathon slated for 20th November at Kololo ceremonial grounds.
Speaking to media, Isaac Sekasi, Business Development and Commercialization Director at CCBU reiterated the company’s commitment to the marathon and causes which are built on the company’s purpose, to ‘Refresh Africa and make a difference in every community it operates.
“We have a long-standing history supporting community initiatives and we couldn’t be happier having MTN as our partner in serving the community. We shall keep everyone hydrated as we work together for a shared future. Aside from providing water during the marathon, we shall also work with our recycling partners to ensure proper plastic waste management after the marathon.” Isaac Sekasi noted.
Somdev Sen, the MTN Uganda Chief Marketing Officer, hailed Rwenzori water for its partnership and continued support for the MTN Kampala Marathon over the years, which has greatly impacted communities across the country.
“MTN Uganda is indebted to partners such as Rwenzori water that have made the realization of the marathon’s vision a possibility. We don’t take a partnership that has walked this great journey with us for granted and we will indeed continue in the efforts of doing better for the communities in which we operate.” He said
“This year we run for babies, in hope that every mother and child is given a fighting chance at survival with improved medical attention and facilities. I am pleased that Rwenzori water is standing with us and it will keep our runners hydrated this year as we endeavor to create shared value which is at the core of what we do at MTN,” Somdev concluded.
Since its first edition in 2004, the MTN Kampala Marathon remains a popular annual sports event that attracts East Africa’s elite athletes. In this year’s edition, runners can participate in any of the four (4) categories including; the full marathon (42Km), half marathon (21Km), 10Km race, and 5Km fun run.