Tugume, The first winner of the campaign. After almost five months of intense lockdown due to the coronavirus pandemic, the best thing that can happen to anyone is an action-pact trip out of town. A week ago, Uganda Tourism Board (UTB) flagged off Dominic Tugume who emerged out the first lucky winner in the “Take on the Pearl of Africa” digital led domestic tourism campaign to Mbale, Eastern Uganda. After a week long of enjoyments, Tugume has admitted owe of his trip to the magnificent Sipi Falls in Kapchora.Tugume who just returned from a full expenses paid trip to Mbale and Kapchorwa courtesy of the UTB was accompanied by comedian Alex Muhangi, actresses Natasha Sinayobye, actress Cleopatra Koheirwe media personality McKenzie and Miss Tourism Busoga Sandra Nguma.Tugume at the back with the team he travelled withAccording to UTB, the campaign aims to both create awareness and also educate Ugandans on the various tourist spots around the country; with emphasis on What? When? How? Who? And Where to Travel. “Travelling to Mbale and the Sipi Falls in Kapchorwa was a great experience. I was so excited to be the first winner of take on the pearl and also get to ravel with one of my favorite celebrities and see my beautiful country. This has been a great experience and would like to encourage Ugandans to participate in this campaign and get the opportunity to travel Uganda, the Pearl f Africa,” an excited Tugume revealed. Alex Muhangi enjoying the Sipi falls view‘Take on the Pearl of Africa’ campaign witnessed Tugume traverse tourism sites and attractions in Eastern Uganda which included visiting the Jinja Nile Bridge, staying at the luxurious Mbale Resort, religious tourism visit to the Semei Kakunlgulu heritage site, hiking and abseiling at Sipi Falls. The day was capped off with an immersive bonfire story telling experience to understand the cultural values of the Sebei people and their way of life. This was coupled with lots of evening entertainment including silent disco, comedic and musical performances.Camp fireTugume won his maiden trip after observing all protocol directed to be followed. A winner will be selected weekly till November 2020.