Ugandan photographer Nik Creatives, whose real name is Felix Amanya, speaks out against the undervaluation of photography. In an interview, the 26-year-old (born 2nd February 2000) tells Mbu about his inspirations, experience, and dreams.
One of the first people who had a major impact on my journey was Lynda Ddane, who became my first influencer client.
Nik Creatives
What inspired you to become a photographer?
My photography journey was inspired by my sister, Ash Rita. At the time, she was pursuing her Bachelor’s degree in Mass Communication and had bought a camera. During one of my school vacations, she would often leave me at home with her Nikon D700.
Out of curiosity and passion, I started using it to take pictures of nature, surroundings, and everyday moments throughout the entire vacation.
Later, I met one of her former friends, who further inspired me and showed me that photography could actually become a career. From that moment, I started taking it seriously.
Initially, my biggest dream was to do music. I loved music so much because it connected me with many of the musicians I admired. Through photography, I eventually found myself working with musicians and even meeting presenters I had watched on TV.
One of the first people who had a major impact on my journey was Lynda Ddane, who became my first influencer client. Working with her opened many doors for me and helped me connect with people from different places around the world. That experience changed a lot for me and helped shape my career.
How would you describe your photography style?
Currently, I am mainly a fashion photographer, but I have recently developed a strong interest in wedding photography, which I would love to focus on more in the future.
What equipment do you typically use?
I started my photography journey as a Nikon user, but over time, my interest shifted to Canon. At the moment, I mostly shoot using the Canon R6.
What kind of projects do you enjoy the most?
Personally, I enjoy outdoor shoots the most. I love capturing beautiful women surrounded by nature and creating storytelling images that carry emotion and atmosphere.
What has been your favorite project to date?
One of the projects I really enjoyed working on was Vibes and Visas with Mamideb.
How do you prepare for a photoshoot?
I prefer working on professional creative projects. I usually create a project plan with the client where we discuss the concept, location, and sometimes even the people who will feature in the shoot. After that planning stage, we execute the project together.
What do you think makes a great photograph?
An ideal client for me is someone who listens, respects the photographer’s advice, and is willing to invest in quality work. Photography is not just about taking pictures; it is about creating lasting visual stories.
What is your process for editing photos?
My process always starts with understanding the concept and setting up the right environment before capturing the images.
What are some of the challenges you face as a photographer?
One of the biggest challenges in the photography industry today is that many photographers focus mainly on money rather than building strong creative projects. At the same time, many clients in Uganda do not take the time to consult photographers for professional advice. Instead, they often rely on other service providers like makeup artists or hairstylists to recommend photographers.
However, there are still challenges in the industry. Some clients undervalue photography and feel photographers charge too much. Some photographers undervalue their own work, focusing only on quick money rather than quality and growth. In some cases, other service providers also influence clients to work with their own friends who are photographers, which can limit opportunities.
How do you stay relevant with the ever-changing photography trends?
To stay relevant and improve my work, I constantly do research and study new photography trends so I can continue improving my image quality and creative direction.
What advice would you give to aspiring photographers?
For young photographers, my advice is simple: keep praying and stay focused on your passion.
How did you get the opportunity to work with celebrities like Mamideb?
I believe opportunities come from God. One of the people I consider God-sent in my journey is MamiDeb, who has had a significant impact on my brand. I see her as a destiny helper because her support and collaboration have helped my work reach new levels.
What is the most rewarding aspect of your job?
Seeing an artist or client light up when they finally see their photos. When I capture that raw emotion on stage, the confidence in a portrait, or the pure energy of a live show, and then they tell me, “Bro, these pictures made me cry happy tears,” or “this is exactly how I wanted to be remembered,” that moment hits different.
It’s not just about pressing the shutter. It’s knowing my lens helped someone’s dream look bigger, helped a local talent like Lydia Jazmine shine brighter, or turned an ordinary event into memories that last forever.
As the founder of Nik Creatives, I also love building a space where other creatives feel supported. Every shoot that leads to more bookings, every client who comes back because they trust me, that’s the real reward. In Uganda’s creative scene, we’re all growing together, and being part of that journey is priceless.
What are your future goals in photography?
Looking ahead, my vision goes beyond photography. That is why the brand is called Nik Creatives, not just Nik Photography. My goal is to build a full creative company that includes a music record label, video production, and other creative services. Photography is just the beginning.
Where can people find your work?
Nik Creatives Offices: Kampala City, Namanda – Russell Lane, Room L9.
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