Elevate Bridge Builders Launches Middle East and Africa Cleaning, Sanitation, and Hygiene Awards 2025
Dubai, UAE – March 17, 2025 – Elevate Bridge Builders has officially announced the inaugural Middle East and Africa Cleaning, Sanitation, and Hygiene Awards 2025, a prestigious initiative aimed at recognizing and celebrating excellence in hygiene, sanitation, and cleaning innovations across Africa and the Middle East.
Sandra Nabakka, the Executive Director of Elevate Bridge Builders, emphasized the importance of this recognition in promoting sanitation and hygiene standards within these regions. “Part of the objective of this award is to connect with innovators in the field of hygiene, such as soap and other detergent manufacturers, both at local and regional levels, who are excelling in hygiene, sanitation, and cleaning,” she stated.
The awards will spotlight outstanding contributors in various categories, including Community and Public Health, Corporate and Institutional Excellence, Government and Policy Leadership, Schools and Educational Institutions, Technology and Innovation, WASH (Water, Sanitation, and Hygiene) Advocacy, and Individual and Leadership Excellence.
Bridging Local Innovators with Global Markets
Nabakka highlighted the transformative potential of the awards, stressing that many hygiene and sanitation innovators in Africa and the Middle East operate within limited markets, despite their significant contributions. “This is intended to promote and build brand names by exposing them to the international community, hence enabling them to break market barriers and command a bigger market share away from the confines of their local communities,” she noted.
The initiative aims to provide a platform for young and middle-aged innovators, a demographic driving significant change in hygiene and sanitation sectors. However, much of their work remains undocumented or unrecognized at regional and international levels.
Global Recognition and Industry Networking
A key highlight of the awards program is the opportunity for finalists to engage with top industry leaders and investors. “The award finalists will have a chance for a one-on-one session with leading industrial players and proprietors during the awarding ceremony slated for August 2025 in Dubai, United Arab Emirates,” Nabakka revealed.
This interaction will allow winners and nominees to forge strategic partnerships, attract investments, and explore opportunities for expansion beyond their home countries.
The Significance of Hygiene and Sanitation
Hygiene and sanitation play a crucial role in public health and social welfare, especially in rapidly growing urban and rural communities across Africa and the Middle East. Through these awards, Elevate Bridge Builders seeks to highlight the contributions of key stakeholders in improving cleanliness, health, and overall living conditions.
“This initiative is in line with showcasing the significant contribution of these sector players to the world,” Nabakka added, underscoring the need to document and celebrate innovations that contribute to a cleaner and healthier environment.
The Middle East and Africa Cleaning, Sanitation, and Hygiene Awards 2025 mark a significant milestone in recognizing and promoting industry excellence. As the countdown to the August ceremony in Dubai begins, stakeholders in the hygiene and sanitation sector are encouraged to participate and share their innovations with the world.
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