Miss Tourism Uganda has officially launched its 13th edition, kicking off the search for the next cultural ambassador in 2025. The announcement was made at the Uganda Media Centre, setting the stage for a nationwide competition that celebrates culture and tourism.
With the theme “I Am My Culture,” this year’s pageant aims to showcase Uganda’s rich heritage while promoting sustainable tourism. Organizers emphasize that the competition goes beyond beauty—focusing on economic, environmental, and social impact through cultural appreciation.
Speaking at the launch, Minister of State for Wildlife and Antiquities, Hon. Bahinduka Mugarra Martin, commended the initiative, highlighting its role in preserving Uganda’s identity. “This event is a platform to showcase our cultural diversity and its contribution to tourism and development. We are proud to support this journey,” he remarked.
In a historic first, the 2025 edition will welcome male contestants, expanding the competition’s reach. “It’s time for young men to actively participate in conservation and tourism advocacy. We encourage all passionate individuals to be part of this transformative experience,” the minister added.
The competition will span 12 regions across Uganda, including West Nile, Teso, Busoga, Buganda, Karamoja, Ankole, South Uganda, Fort Portal, Hoima, and Northern Uganda, as organizers search for the next titleholder.
The grand finale, set for September 5, 2025, at the Kampala Serena Hotel, will crown the next Miss Tourism Uganda Queen for the 2025-2026 reign.
