The Uganda Advertising Association, the umbrella body of advertising and marketing agencies in the country, has held its annual awards ceremony dubbed “the Silverback Awards in which it recognised the best creative works in the country in the advertising sector.
The awards held under the theme “The Future of Advertising and Marketing” saw star performers in the media
and advertising agencies awarded for outstanding work and excellence, in service delivery in Uganda.
“We are happy that these awards celebrate us and the work we have been able to deliver not only to our client’s satisfaction but as well shape the society in which we operate. The dream of the advertising and marketing industry in Uganda is to build capacity which will enable us to compete favorably with international agencies on jobs that will add to revenue, reputation, and as well attract opportunities for our local talents, “said Frank Muthusi, the chairman of the Uganda Advertising Association.
During the function, Adris Kimuli was recognised with the lifetime achievement award for his contribution to the advertising industry in terms of mentorship and investment, which steered the sector’s growth over the years.
The other winners included MTN Freedom Bundle by TBWA for the TV advert of the year, print advert of the year was Today Tomorrow by QG Group whereas the PR campaign of the year was Range Rover Girl by Liveworks and Nile Breweries Club Pilsner Can Launch by Dentsu was the media campaign of the year.
This year’s award celebrations began with a symposium on “Integrated Marketing,” which aimed at tackling industry issues by bringing key stakeholders, subject matter experts, and thought leaders to discuss and find viable solutions.
“The advertising industry has many challenges, and it is our role as Uganda Advertising Association to drive conversations that will provide solutions in our workspace, which will shape our growth as a sector,” Muthusi said.
Other awards were;
Social Good Award- Rotary Cancer Run – Rotary Club Uganda by Maad McCann
Campaign of the year-Nile Special Mystery Chest (Nile Breweries) by TBWA
Brand of the year -Club Pilsner Agency of the year by TBWA
Creative Director of the year- by Eric Mununuzi
Copywriter of the year -Eric Mununuzi
Art Director of the year -Francis Kiiza
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