Kigali, Rwanda, 19th June 2022: Uganda Tourism Board in partnership with the Uganda High Commission in Kigali, will showcase Uganda’s tourism potential during the 26th Commonwealth Heads of Government Meeting (CHOGM) 2022 in Kigali, Rwanda under the theme “Delivering A Common Future: Connecting, Innovation, and Transforming.’’
Ahead of the official opening ceremony, Saturday evening, the Uganda High Commission- Kigali and UTB hosted a Uganda Night at the Chancery in Kacyiru and unveiled the new Pearl of Africa Destination brand to over half a million potential travellers in the city of a thousand hills. Uganda’s tourism private sector will also participate in networking opportunities during the Street Festival that will showcase Uganda’s unique cuisine, culture and tourism potential in partnership with the Uganda Tourism Association.
Rwanda is the second leading source market for Uganda after Kenya fetching over 22,660 tourists in 2020 following a significant decline in arrivals in 2019.
LAUNCH OF UGANDA TOURISM BRAND DURING UGANDA NIGHT IN KIGALI, RWANDA 18TH JUNE 2022:
The Uganda High Commission in Kigali in conjunction with Uganda Tourism Board (UTB) organized a Uganda Night on Saturday 18th June 2022 at the Chancery in Kacyiru, Kigali. pic.twitter.com/G1batMJlVN— Uganda High Commission KIGALI (@UGHighCommRWA) June 19, 2022
Both countries share common transboundary ethnicity, history, culture and natural resources.
Therefore, these shared resources and heritage call for collective marketing and tourism product development through collaborative transboundary interventions.
“Uganda’s participation in CHOGM 2022 is an excellent opportunity to promote Uganda’s tourism opportunities under the “Explore Uganda” destination brand and to communicate to CHOGM 20022 delegates about the trans-boundary tourism products between the two nations,” said Ms. Anne Katusiime, Uganda’ Deputy High Commissioner to Kigali, Rwanda.
On her part, Ms Lilly Ajarova, the UTB CEO applauded the Uganda High Commission in Kacyiru, Kigali for spearheading Uganda’s tourism promotion during the CHOGM 2022.
“The event and its side activities will create amazing tourism opportunities for Uganda.”
UTB is creating awareness for the new destination brand during the Uganda-themed events in Kigali, Rwanda to an audience of over half a million people.
Ahead of the official opening ceremony, last evening, the Uganda High Commission- Kigali and UTB hosted a Uganda Night at the Chancery in Kacyiru and unveiled the new Pearl of Africa Destination brand to over half a million potential travellers in the city of a thousand hills. pic.twitter.com/B86RSRQfWP— Uganda Tourism Board (@TourismBoardUg) June 19, 2022
CHOGM 2022 will provide an excellent opportunity to unveil the new Pearl of Africa Brand in Kigali – the city of a Thousand hills.
Rwanda is the 2nd East African Country Uganda to experience the new Pearl of Africa brand aimed at tapping into her travel market segment.