Yesterday Uganda joined the rest of the world to celebrate the International World Tourism Day, with a call for increased involvement of rural communities in the tourism value chain.
Held under the theme, “Tourism and Rural Development”, this year’s celebrations highlighted the benefits of including locals in tourism, especially the rural communities that host the various tourism attractions across the country.
The celebrations were hosted at Nyaika Hotel by the King of Tooro, His Majesty Omukama Oyo Kabamba Iguru Rukiidi IV.
Addressing guests and His subjects, His Majesty King Oyo congratulated Ugandans and the International Community upon celebrating World Tourism Day and also passed on his sincerest sympathies to all those especially operating in the tourism fraternity for the losses suffered, since the outbreak of the pandemic.
“I congratulate you all upon celebrating the international World Tourism Day and also thank the Government of Uganda for commemorating the day together with the Tooro Kingdom for the first time ever in the history of the Kingdom. I would also like express my solidarity with all those that were affected and or infected by Covid-19 and extend my sincere condolences to all those that have lost their loved ones,” he said.
The Uganda Tourism Board CEO, Lilly Ajarova appreciated King Oyo for enabling World Tourism Day activities take place in the Kingdom and also congratulated him upon his 25th anniversary as the King of Toro.
‘’Tooro Kingdom is home to some of the greatest tourism assets and attractions that make Uganda, the Pearl of Africa. We would like to thank you for always supporting all the activities in the development of tourism in the region,” she told the King.
The King also planted a Mutoma Tree to symbolize the Kingdom’s commitment to conserving the environment.
Ajarova said that given Uganda’s diversity of tourism assets and attractions, UTB, together with other sector stakeholders, was ready to shape Uganda into the most preferred destination in the whole world.