Norwegian electronics retailer Komplett has launched an unusual promotion ahead of the release of Grand Theft Auto VI (GTA 6), offering a free copy of the game to parents whose babies are born on launch day.
Komplett announced the giveaway on social media, saying parents whose child is born on November 19, 2026, the scheduled release date for GTA 6, will receive a free copy of the game.
The retailer shared the news with a humorous message.
This is actually not nonsense. GTA 6 is released in nine months… and if you have a baby on the launch date, you will get the game for free from us!
The playful campaign has attracted attention from gamers, with many praising Komplett for its creative marketing while joking that new parents may have little time to play the game.
Grand Theft Auto VI ranks among the most anticipated video game releases in recent history.
The game will mark the first mainline entry in Rockstar Games’ blockbuster franchise since the launch of Grand Theft Auto V more than a decade ago.
Although the giveaway is only available in Norway, the promotion has caught the attention of gaming fans beyond the country as excitement continues to build ahead of the game’s release.
Whether any parents claim the prize remains to be seen, but the campaign has already added a lighthearted twist to the countdown for one of the biggest game launches of the year.