KAMPALA — In a strategic move set to redefine parliamentary communications, veteran media practitioner and Red Pepper co-founder Dr. Arinaitwe Rugyendo has been appointed as the Principal Press Secretary (PPS) to the Speaker of the 12th Parliament of Uganda, Rt. Hon. Jacob Oboth-Oboth.
The high-profile appointment has sparked widespread acclaim across Uganda’s media and public affairs landscape, with stakeholders describing the decision as a masterstroke for the legislative arm of government.
Among the deluge of congratulations flooding social media platforms and public forums, close colleagues and mentees expressed overwhelming confidence in Dr. Rugyendo’s ability to elevate the institution’s public relations. One heartfelt tribute read:
“Greetings, Uganda! Join me to congratulate my beloved brother & mentor, Dr. Arinaitwe Rugyendo on his appointment as Principal Press Secretary to the Speaker of the 12th Parliament, Rt. Hon. Jacob Oboth-Oboth. I trust in his capabilities. Parliament has got a Nile Perch, not a Tilapia!”
The striking metaphor—comparing Dr. Rugyendo to the formidable Nile Perch rather than the smaller Tilapia—underscores the media fraternity’s high regard for his deep expertise, editorial clout, and strategic acumen.
A Veteran Media Titan & Administrator
Dr. Rugyendo brings decades of media management and strategic communication experience to the Office of the Speaker. As one of the founding directors of Red Pepper, he played a pivotal role in shaping Uganda’s modern print media landscape. Over the years, he has established himself as a leading voice on digital innovation, media ethics, and governance.
Beyond journalism, Dr. Rugyendo is widely celebrated for his administrative acumen in Ugandan sports. During his tenure as Chairman of the Uganda Premier League (UPL) Board, he spearheaded governance reforms, commercial partnerships, and brand growth, solidifying his reputation as a transformative leader.
Elevating Parliamentary Communications
As Principal Press Secretary, Dr. Rugyendo will serve as the chief media advisor and spokesperson for Speaker Jacob Oboth-Oboth. His core mandate includes managing the Speaker’s official communications, shaping legislative messaging, and strengthening the relationship between Parliament and the public.
With Speaker Oboth-Oboth prioritizing transparent governance and active public engagement in the 12th Parliament, the former Red Pepper director’s appointment provides the formidable communication backbone required to deliver this vision effectively.
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