ByteDance is taking new steps to protect Hollywood’s copyrighted material after its AI technology sparked concerns over the use of movie characters and celebrity likenesses.
The company behind TikTok has agreed with the Motion Picture Association (MPA) to strengthen copyright safeguards for its AI video and image-generation tools.
The agreement follows months of tension between the technology company and Hollywood studios.
Earlier this year, the MPA sent ByteDance a cease-and-desist letter after concerns emerged over its Seedance 2.0 AI video tool.
The technology allowed users to create highly realistic clips, including content featuring famous actors and characters that belong to major movie franchises.
That raised alarm among studios worried that AI could allow users to recreate their intellectual property without permission.
ByteDance has responded by strengthening its safeguards and working with the MPA on ways to prevent unauthorised use.
The deal comes as Hollywood and technology companies continue to negotiate over AI, copyright, and the future of creative work.
For ByteDance, the agreement could help ease tensions with the film industry.
For Hollywood, it is another step toward putting limits around increasingly powerful AI tools.