In 2003, 50 Cent was everywhere.
“Get Rich or Die Tryin’” had made him one of the biggest names in music. G-Unit was taking over hip-hop, and 50 Cent was rapidly turning his success into something much bigger than an album.
Then came the G6.
More than 20 years later, 50 Cent and Reebok brought the sneaker back, giving fans another chance to own a piece of the G-Unit era.
They did not have to wait long to see how much interest remained.
The G-Unit x Reebok G6 dropped on August 20 in its original red, white and blue colourway, with a $130 price tag. Within two hours, it had sold out on Reebok’s website.
When G-Unit Was Everywhere
The original G6 arrived during one of the biggest periods of 50 Cent’s career.
He had gone from being hip-hop’s hottest new star to building an entire brand around G-Unit. The name appeared in music, fashion and pop culture, while the group itself became one of the most recognisable forces in the industry.
The Reebok partnership fitted naturally into that world.
For fans, the sneaker was another way to connect with the G-Unit lifestyle. Buying a pair meant buying into the same culture that surrounded 50 Cent’s music, his crew and the larger-than-life image he had built.
The G6 eventually disappeared, but the memories attached to it did not.
Twenty-Three Years Later, It Was Back
Reebok returned to the original formula for the 2026 release.
Instead of giving the G6 a major makeover, the company brought back the familiar design and branding that made the shoe recognisable in the first place.
That decision placed the release firmly in the nostalgia market, and the timing worked.
Early-2000s fashion has returned to the mainstream, while hip-hop fans who grew up during 50 Cent’s peak are now old enough to revisit the things that shaped that period of their lives.
For younger buyers, the sneaker offered a connection to an era they know through music, videos and the legacy of G-Unit.
The G6 Did Not Stay on the Shelves for Long
When the sneakers finally went on sale, the response came quickly.
The G6 sold out on Reebok’s website in under two hours.
That demand turned the re-release into more than a trip down memory lane. Twenty-three years after the original drop, people were still willing to pay for the same shoe that carried 50 Cent’s name at the height of his G-Unit reign.
For 50 Cent, it is another successful return to a chapter of his career that helped shape early-2000s hip-hop.
The G6 is back, the first drop is gone, and fans who missed it will now have to wait and see whether another release follows.