South Korean entertainment giant HYBE, the company behind global K-pop stars BTS, has officially introduced its newest girl group, TUIDE.
The seven-member group made its debut on Monday, August 24, 2026, with its first EP, “Tune & Play,” and lead single, “Sun Kiss.”
Meet HYBE’s Newest Group
TUIDE consists of Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani.
The group marks the first act from ABD, a new HYBE label that focuses on girl groups.
The debut also gives HYBE its first new K-pop girl group launch since ILLIT debuted in March 2024.
One member, Seoyeon, also arrives with a familiar family connection. She is the younger sister of Jihyo, the South Korean singer who leads the popular K-pop group TWICE.
A New Sound Called “Soultronic”
Rather than following one familiar K-pop formula, TUIDE has introduced what the group calls a “soultronic” sound, blending soulful vocals with electronic music influences.
Their five-track debut EP includes “Sun Kiss,” the previously released “GRLS,” plus “ABD,” “Echo” and “Flip-Flop Girl.”
Now the seven newcomers face the biggest test of all: turning a highly anticipated debut into a place among K-pop’s next major stars.