Selena Gomez is facing fresh accusations over her role in the mental health company Wondermind, with an attorney representing investors claiming her fame played a central role in bringing money into the business.
According to the lawsuit, Wondermind presented Selena as the company’s “head of marketing” and expected her to use her enormous social media reach to promote the platform.
Now, attorney Jeffrey Neiman, who represents the investors suing Selena, her mother Mandy Teefey and former business partner Daniella Pierson, has accused them of using public trust in mental health to attract investment.
Mental health is not a marketing strategy, and should never be used as a vehicle for personal financial gain.
Neiman argued that Selena’s celebrity status went far beyond simple association with the company.
Selena wasn’t simply associated with the pitch. She was the pitch.
The investors claim Selena’s name, influence and promised role helped convince them to put money into Wondermind, only for her to later distance herself from the company after it secured funding.
Selena has denied the allegations.
Her attorney previously described the claims as “completely meritless, both factually and legally.”
The case now puts Wondermind, a company built around mental health, at the centre of a legal battle over whether Selena’s star power helped sell investors a vision that failed to materialise.