Lydia Jazmine was in the middle of rehearsals at Eno Beats Studio in Makindye on Wednesday when the music suddenly stopped.
What followed was not part of the singer’s rehearsal schedule.
Ronald Tumwizere took over the moment with an unexpected rendition of Jazmine’s song Cherie, catching the singer off guard before joining her for an impromptu performance.
The playful interruption was later revealed to be more than just a surprise visit. It marked the announcement of V&A Sherry’s partnership with Jazmine ahead of her The One and Only Concert, scheduled for Friday at Lugogo Cricket Oval.
The partnership brings the drinks brand on board as the singer prepares for her second major concert, with the collaboration centred on supporting Ugandan music and women in the entertainment industry.
The association with Jazmine follows a series of engagements with platforms that have put women and Ugandan talent at the centre of their activities, including the Miss Uganda and Miss Universe Uganda pageants, as well as the Unite for Women Concert and Geosteady’s concert.
Tumwizere said Jazmine’s career and the brand’s focus on supporting women made the partnership a natural fit.
“As V&A Sherry, we stand for supporting Ugandan talent, and we are also a sorority built on empowering one another, which is why partnering with Lydia Jazmine was a no-brainer,” he said.
“We are proud to stand with Lydia as she continues her musical journey and to connect with her growing fan base. Her concert gives us another opportunity to remind people that the moments and wins we work for, big or small, are truly Yours to Share.”
Jazmine has spent more than a decade in Uganda’s music industry, building a catalogue that has earned her a following across different generations of music fans.
Her upcoming concert is expected to draw from that journey, with songs such as You and Me, Masuuka, Kapeesa and Same Way among the tracks expected to feature in her performance.
The singer welcomed the partnership, saying she was looking forward to sharing the concert experience with her fans.
“I am so grateful to the V&A team for supporting me on this. Fans should come ready to be entertained and to have a great time with me and to toast to the concert with Uganda’s favourite Sherry. Bannange mujje nga mwaaka,” Jazmine said.
Beyond the performances, V&A Sherry will have a dedicated bar at the venue, where concert-goers will be able to sample the drink in different serves, including neat pours and cocktails.
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