Buganda Katikkiro Charles Peter Mayiga has found an unlikely reflection of his own leadership philosophy in Zari Hassan’s views on fame, business and building a lasting legacy.
Mayiga shared his thoughts after reading a recent Weekend Monitor profile on Zari, which examined her evolution from a socialite and reality television star into an entrepreneur and businesswoman focused on building assets that can outlive her celebrity status.
In a post on X, Mayiga highlighted several lessons from the interview, particularly Zari’s views on converting fame into something tangible, the importance of professionalism and discipline, and the difficult decisions that come with leadership.
“The Boss Lady’s words sound like they came straight from my mouth,” Mayiga wrote.
Among the ideas that caught his attention was Zari’s argument that fame on its own is not enough to guarantee lasting success.
“Fame is powerful, but it is also temporary if you do not convert it into something tangible,” Zari says in the Monitor profile.
I read an article in the “Weekend Monitor” about the public life of Zari Hassan, and I found these insightful lessons:
“Fame is powerful, but it is also temporary if you do not convert it into something tangible.” “Popularity can open a door, but professionalism, consistency,… pic.twitter.com/jMvicqonrR
The entrepreneur, who has built interests spanning education, property, lifestyle, beauty, entertainment and brand partnerships, said her focus has gradually shifted from simply being visible to building systems, brands and investments capable of surviving beyond her personal presence.
For Mayiga, that thinking appears to mirror his own emphasis on turning influence into meaningful and sustainable institutions.
He also singled out Zari’s observation that popularity may open doors, but it takes discipline and professionalism to remain there.
“Popularity can open a door, but professionalism, consistency, and financial discipline are what keep you inside the room,” Zari says.
Her comments on leadership also appeared to strike a familiar chord with the Buganda Kingdom premier.
Zari acknowledges that being in charge can mean making decisions that disappoint people close to you, particularly when protecting the future of an organisation requires difficult choices.
“You can love people, support people and still have to make decisions based on performance, accountability or the future of the organisation,” she says.
Mayiga’s reaction comes against the backdrop of his own long involvement in leadership, business and institution building. The Buganda Kingdom describes him as a lawyer, entrepreneur and author who has served on numerous boards and been involved in the establishment of several Kingdom organisations and companies.
In recent remarks to members of the Buganda Lukiiko, Mayiga similarly urged leaders to focus on ideas, performance and their contribution to the Kingdom rather than simply the titles they hold.
That makes his reaction to Zari’s interview more than a casual compliment. It highlights a shared view of leadership in which visibility and popularity are only starting points, while discipline, accountability, institution building and long-term thinking determine whether success lasts.
Zari herself says her ambitions have moved from making an impression to creating an institution and a legacy, with her ultimate goal being for her name to represent resilience, ownership, enterprise and African excellence.
For Mayiga, those ideas apparently sound familiar.
And in his own words, the Boss Lady may simply have been saying what he has been saying all along.
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KAMPALA — Uganda Revenue Authority (URA) has arrested one of its senior customs officials after he was allegedly caught receiving a USD60,000 (about Shs222 million) bribe from a taxpayer at a Kampala restaurant.
The suspect has been identified as Ssozi Geoffrey, the Manager of External Operations in the Customs department.
URA Assistant Commissioner, Public and Corporate Affairs, Robert Kalumba, confirmed the arrest, saying Ssozi allegedly approached a taxpayer whose company was undergoing a tax audit and offered to help stop or circumvent the process in exchange for money.
“There was an audit that was being done on the taxpayer and this team got in touch with the taxpayer, with the help of the clearing agent, and tried to convince them that they can help the taxpayer cut out that audit,” Kalumba said.
The alleged deal was initially set at USD100,000, but was later negotiated down to USD60,000, according to URA.
The arrest followed a whistleblower tip that alerted the authority to the alleged corruption scheme.
URA said its officials acted on the information and conducted further investigations before the suspect was arrested during the alleged exchange.
The clearing agent allegedly involved in the deal was also arrested and is assisting investigators as they pursue other people suspected to have been part of the scheme.
The seized money is expected to be presented in court as an exhibit once the case is formally processed.
URA said its legal team is preparing the necessary paperwork to facilitate prosecution.
The arrest comes amid renewed efforts by the tax body to crack down on corruption and revenue leakage within its ranks.
URA Commissioner General John R. Musinguzi has repeatedly warned staff against engaging in corruption, saying the authority maintains a zero-tolerance policy.
Ssozi
“The fight against corruption is intensifying in URA and we continue to uphold a zero-tolerance policy to it,” Musinguzi said.
He urged members of the public to report suspected corruption, saying whistleblowers play an important role in helping the authority close loopholes through which government revenue is lost.
The latest case adds to growing scrutiny of officials involved in tax administration, where corruption can undermine revenue collection and expose businesses to unfair demands.
URA has urged anyone with information about corruption involving its staff or operations to come forward and report it through its toll-free line 0800 257 700.
The authority said it will continue investigating corruption allegations and take action against individuals found culpable.
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The Presidential CEO 5km Run could soon become an annual event, with the Ministry of Education and Sports planning to partner with the Presidential CEO Forum to expand the initiative and support more charitable causes.
Minister of State for Education and Sports Peter Ogwang said the ministry is ready to work with the forum and the National Council of Sports to ensure the run grows into a sustainable annual programme.
Ogwang made the remarks on Sunday during the second edition of the Presidential CEO 5km Run at Coco Beach Club in Entebbe, held under the theme “Saving a Life, Changing a Future.”
The run brought together business leaders, government officials and members of the public, with proceeds going towards improving the welfare of learners with special needs at Entebbe Children’s Welfare Primary School.
“As government and Ministry of Education and Sports, we are fully committed to our education programme, but we also thank the corporate social responsibility from most of the CEOs who come to supplement what government is doing,” Ogwang said.
He said he would help bring together the National Council of Sports and the ministry’s Physical Education and Sports Department to develop the initiative further from next year.
Ogwang also encouraged Ugandans to embrace regular exercise, noting that activities such as the CEO Run can help promote healthy lifestyles and fight non-communicable diseases.
He contributed Shs10 million towards the charity run on behalf of the ministry.
Presidential CEO Forum Chief Executive Officer Irene Birungi Mugisha said the initiative is intended to use sport to create opportunities for children with special needs.
“For us, it’s a noble cause. Education is an opportunity for all. We all need to learn, we all need to grow, but we also need to reach our potential. That’s what we want for these kids,” she said.
Birungi said future editions would be organised in collaboration with the Ministry of Education and Sports to reach more beneficiaries.
Entebbe Mayor Fabrice Rulinda also pledged continued support for the initiative, saying the municipality would introduce weekly exercise sessions every Thursday evening.
The head teacher of Entebbe Children’s Welfare Primary School, Alice Basaaza, said the school currently supports more than 200 children with different special needs, including autism, Down syndrome, epilepsy, deafness and spina bifida.
The race also recognised top performers, with Felix Ayiko winning the men’s category, followed by Fadil, while Kivumbi Emmanuel finished third.
In the women’s category, Scovia Asimba emerged winner, followed by Chloe Merridate.
With government now backing the expansion of the initiative, organisers hope the Presidential CEO Run can grow beyond a single annual race into a sustained platform for supporting children and other charitable causes.
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The family of veteran Ugandan actor and playwright Alex Mukulu has revealed that the theatre icon died from liver complications as preparations for his final send-off get underway.
Mukulu, 72, died on August 15, 2026, while receiving treatment at Kiruddu Hospital, leaving Uganda’s arts and entertainment fraternity mourning one of its most influential figures.
As the family and the arts community prepare to bid him farewell, the government has joined discussions on his funeral arrangements, with calls for Mukulu to receive an official send-off in recognition of his contribution to Uganda’s creative industry.
Abbey Mukiibi, a member of the committee organising the funeral, said the government considers Mukulu a national asset and has become part of discussions with the family.
“We are in negotiations with the family alongside the government because the government has joined in because Alex was a national asset who deserves an official send-off,” Mukiibi said.
A letter has also reportedly been sent to President Museveni seeking his involvement in the final arrangements.
Meanwhile, the arts fraternity will gather at the National Theatre on Tuesday at 2pm for a public mourning ceremony to celebrate Mukulu’s life and contribution to the industry.
His body is expected to return to the funeral home on Wednesday as the family and organising committee continue working on the burial programme.
The burial date has, however, not yet been confirmed.
The committee is considering Thursday, while the family has suggested Saturday. Monday has also been floated as another possibility, partly because a weekday burial could make it easier for members of the arts community to attend.
The family is also waiting for some of Mukulu’s children who live abroad to return home before he is laid to rest.
Mukiibi said the committee expects to agree on a final burial date by Tuesday.
Mukulu’s death marks the loss of a towering figure in Uganda’s theatre industry. He was an actor, playwright, director, storyteller and mentor whose career spanned decades and whose work reflected different aspects of Uganda’s social, political and cultural life.
He was also widely remembered by television audiences for his role as a strict judge on Yolese Ekitone, where his sharp assessments and uncompromising standards became part of his public identity.
The funeral organising committee is chaired by Hon Naomi Themes, with Steven Rwanjezi, Hon Mike Sebalu and Mukulu’s brother Michael serving as deputies. Ragga Dee and Andrew Benon Kibuuka are also members, while Charles James Senkubuge, Phillip Luswata and Abbey Mukiibi are serving as spokespersons.
As the family awaits the return of his children and finalises the burial programme, Uganda’s creative community is preparing to give Mukulu a farewell befitting a man whose work left a lasting mark on the country’s theatre and entertainment landscape.
May his soul rest in peace.
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For Lincoln Axarya, fashion is about more than creating beautiful clothes. It is about building a distinctly African luxury brand that challenges convention, creates opportunity and proves that world-class design can emerge from Uganda.
As the founder and creative director of AXARYA, he has built a design language defined by sharp tailoring, clean silhouettes and contemporary luxury, while challenging the notion that African fashion must fit a single mould. Just two years after launching the Kampala-based label, Axarya has become one of Uganda’s emerging fashion voices.
Axarya is also a cultural influencer- “Walker,” for Johnnie Walker Uganda. He collaborated with the brand to launch CELESTIA26, a special-edition apparel line tied to the Johnnie Walker Afro Exchange campaign. He was also the lead designer for the Afro Exchange showcase held in Kampala, in April this year.
On September 5th, he will present that vision on one of the country’s biggest fashion stages when he opens the VIP Grand Finale of Uganda International Fashion Week (UIFW) runway, at the Kampala Serena Hotel.
Axarya spoke to us about the inspiration behind his brand, the realities of building a fashion business in Uganda, and why he believes African luxury can compete on the global stage.
What does the name AXARYA mean, how does it represent you as a person, and how has it shaped your journey?
The name AXARYA means ‘helped by God,’ in Hebrew. So, for me the name is more than a fashion label. It is a reflection of faith, purpose and resilience. Building a contemporary luxury brand in an emerging market comes with many challenges, from limited access to capital to sourcing quality materials and navigating an evolving industry. Remembering that the brand is “helped by God” keeps me grounded and reminds me that every challenge is part of a bigger purpose. It pushes me to pursue excellence and keep building with confidence.
What gap did you see in the market inspired to start the AXARYA brand?
I saw a gap for contemporary, well-structured clothing that sat between casual streetwear and traditional formal wear. At the time, many consumers had to choose between imported fast fashion and conventional tailoring. I initially focused on menswear because I felt men had fewer stylish local options. The goal was to create a modern affordable luxury brand built on clean lines, quality craftsmanship and timeless design, made in Uganda for people who appreciate contemporary style.
AXARYA started as a menswear label before evolving into a more inclusive brand even for women, did that tell you about how people want to dress today?
It showed me that today’s consumers are less interested in labels and more interested in how clothing makes them feel. Women were buying our menswear because they appreciated the tailoring, comfort and structure. People now want versatile pieces that reflect their personality and confidence, regardless of whether they’re traditionally designed for men or women.
Your work is known for its clean silhouettes, structure and understated style. How would you describe the AXARYA design language, and what makes a piece unmistakably yours?
I would describe it as quiet confidence. Every piece is intentional, with clean lines, balanced proportions and strong tailoring. We remove unnecessary details so the craftsmanship speaks for itself. The goal is to create clothing that stands out without overpowering the person wearing it.
Minimalism often looks effortless, yet it’s one of the hardest styles to perfect. How do you make simple designs feel distinctive?
Minimalism leaves no room to hide mistakes. Every detail matters, from the choice of fabric to the cut and fit of each garment. We can spend weeks refining something as simple as a collar or adjusting the drape of a hem because those small details make all the difference. When someone puts on an AXARYA piece, we want them to immediately feel the quality, comfort and confidence that thoughtful design can bring.
Fashion is often celebrated as art, but behind every collection is a business. What was the biggest lesson you learned when you went from being a designer to running a fashion company?
The biggest lesson was that creativity without structure is just a hobby. Designing clothes is only one part of the journey. Running a fashion business means understanding cash flow, production, partnerships and planning for growth. I’ve learned that discipline and good business practices are just as important as creativity if you want to build a brand that lasts.
African fashion is gaining global recognition, yet many designers still struggle to build sustainable businesses. Why is the industry so challenging?
The biggest challenge is that the ecosystem is still developing. Many designers have to be everything at once: designer, manufacturer, marketer, retailer and logistics manager. Access to quality materials, specialised equipment and funding is still limited, while high import costs make production expensive. We also need greater awareness of intellectual property and stronger support systems so creatives can protect and grow their work.
You were part of the Johnnie Walker Afro Exchange last year, what was the experience like from a fashion perspective?
I had a great time and I love collaboration. It brought about the possibility of connecting different cultures and professional fields. Meeting new people is always a new opportunity for me to learn something new, and I was happy to interact with creatives from other parts of the continent. The Afro Exchange showed me the power of collaboration and made me appreciate how bold culture is and its role in shaping communities and individuals.
Johnnie Walker went on to announce you as their brand ambassador, how is the fusion of fashion and whisky coming?
Fashion is a lifestyle and it cuts across a lot of things, it was only ideal to have us collaborate, and all is developing just perfect. We already have a Johnnie Walker Special Edition collection, with the pallete as the different JW labels; Black. Red, Green and Blue. The accents are color-matched to look like the Black Label liquid and there are plenty of interesting similarities. I would say, simply watch the space!
What are some of the biggest challenges of building a ready-to-wear fashion brand in Uganda?
Sourcing high-quality fabrics consistently is one of our biggest challenges, and in many cases we have to import them. Another challenge is changing consumer perceptions. Many people are willing to pay premium prices for international brands but expect local designers to charge less. That mindset is changing, but it takes time. The best way to change it is by consistently delivering quality, building trust and creating products that people are proud to wear.
Local designers compete with cheap imports and fast fashion every day. How do you convince consumers that locally made clothing is worth investing in?
I don’t think you convince people with words. You convince them through the product. When someone wears an AXARYA piece, they experience the quality, the fit and the craftsmanship for themselves. Our goal is to create timeless wardrobe staples that people can wear for years instead of buying clothes that quickly lose their value. Once customers experience that difference, they begin to see locally made fashion in a new light.
Sustainability has become a major talking point in fashion. Beyond the buzzword, what does it mean at AXARYA?
For us, sustainability starts with intention. We produce in small batches to avoid waste, choose natural and durable fabrics where possible, and design clothing that people will wear for years rather than a single season. To me, true sustainability isn’t just about how a garment is made; it’s about creating pieces that people value enough to keep.
Can sustainable fashion also be affordable and commercially successful in Africa, or does responsible production make that more difficult?
Axarya: It can, but it takes patience. Responsible production often costs more in the beginning, which can be challenging for emerging brands. However, if you focus on quality, timeless designs and efficient production, sustainability becomes a long-term investment rather than an added cost. I believe it’s the future of fashion, not just in Africa but everywhere.
What is your role in this year’s Uganda International Fashion Week?
I am honoured to be the lead designer, opening this year’s Uganda International Fashion Week runway. I have been mentoring and training this year’s models. What has impressed me most is their hunger to grow, build their personal brands, and their ability to adapt. They are not just learning to walk the runway; they are learning to bring each designer’s vision to life. I believe this new generation has the talent, confidence, and potential to compete on the global fashion stage.
Uganda International Fashion Week is placing a strong emphasis on sustainability and innovation this year. How will those ideas be reflected in your collection, and what can audiences expect from your showcase?
They can expect clean tailoring, bold structure and contemporary silhouettes that celebrate modern African luxury. We’ve paid close attention to fabric selection, craftsmanship and detail to create pieces that are both refined and wearable. Above all, I want the collection to show that innovation doesn’t always mean doing more. Sometimes it’s about doing the simple things exceptionally well.
Looking beyond the runway, what legacy do you hope AXARYA will leave on Ugandan and African fashion?
I want AXARYA to help change the way people see African fashion. I hope we’re remembered as a brand that proved contemporary luxury could be built in Kampala and recognised around the world. More importantly, I want the next generation of designers to believe that they can build globally respected fashion houses without losing their identity or leaving home.
Ugandan singer Lydia Jazmine has opened up about the loneliness she has experienced in the music industry, saying many relationships between artists can be “shaky” and “very fake.”
Speaking during an appearance on DHook, Lydia reflected on the emotional message fellow singer Sheebah sent her earlier this month, saying she believes the “Ice Cream” hitmaker wrote it after noticing what she had been going through privately.
Relationships in the music industry are very shaky and very fake.
Lydia explained that she has often supported other artists and given back without expecting anything in return.
However, she admitted that being the person who is always there for others can eventually become painful when the same support is not reciprocated.
She said she had been going through a difficult period and handling much of it on her own, which made Sheebah’s message particularly meaningful.
I feel like even the reason why Sheebah wrote that letter is she saw my struggles. In this period, I was going through a lot and I was handling too much by myself.
On August 3, Sheebah publicly celebrated Lydia, praising her resilience, discipline, consistency and kindness while acknowledging the sacrifices and pressure she had endured throughout her career.
Sheebah also highlighted Lydia’s habit of supporting other artists without expecting anything in return.
Today, I just want to pause and give you your flowers💐
We’ve known each other for a long time. We started this journey around the same time, worked with many of the same people, and I’ve had the privilege of watching you… pic.twitter.com/6Yc4HQUxHA
For Lydia, however, that generosity has sometimes come with a painful realization: she can show up for others and still find herself alone when she needs support.
I have always supported everyone else, I have always given back to everyone else, and they are not reciprocating the love.
Still, Lydia stressed that she never supported others because she expected anything in return.
She said she does it out of love and faith, crediting God for helping her stay the course throughout her 12-year career.
I do it out of love. I do it because I want God to bless me. God has always blessed me. I am telling you, 12 years in the industry is not easy. I feel like that is one of the reasons I keep going, because I am always doing my best for others as well. God blesses you, you keep going.
Nothing beats a SheWalks night; absolutely nothing!
On Saturday night, golfers got to experience the spirit of SheWalks in its entirety, as Johnnie Walker celebrated and spotlighted some of the incredible women who had taken to the greens for three straight days in pursuit of the coveted 76th Johnnie Walker Uganda Ladies Open title.
The SheWalks-themed 19th hole celebration was the perfect icing on the cake, after a dramatic final day of golf at Entebbe.
Tanzania’s Hawa Wanyeche stole the show, finally claiming the Uganda Ladies Open title after several attempts. The Tanzanian finished the three-round championship on 228 strokes, 12 over par (+12), carding rounds of 77, 77 and 74, to edge Uganda’s Peace Kabasweka and Keisha Kagoro, who tied for second on 229 (+13), much to the disappointment of the strong home gallery.
“The game was not easy, but I kept fighting and I thank God for being with me. I never gave up, even when I was behind from the first day. I came here to fight for the trophy because everyone comes to a tournament wanting to win,” Wanyeche said.
“I’m very excited to finally win this championship. I have played the Uganda Ladies Open many times, and my previous best was second at Entebbe, where I lost by one shot on the 18th. The competition was very strong, but today it was my luck and my time.”
Wanyeche also thanked her sponsors who helped her secure an air ticket to Kampala for the tournament.
But while the result may have been a bitter pill for the Ugandan pair to swallow, there was certainly no shortage of reasons to celebrate. As the night rolled in, Johnnie Walker, the title sponsor of the Open, ensured that the ladies had a 19th-hole experience worthy of the occasion.
And what a night it was! From the delicious cocktails, the full Johnnie Walker whisky portfolio, to a sumptuous dinner, the evening had all the ingredients of a proper celebration. Even the new Miss Universe, Uganda- Michelle Daka, joined the festivities, but she was only one part of an evening packed with surprises.
There was fashion. There was music. There was art. There was live entertainment. And, of course, there was dancing.
With an African-inspired dress code setting the tone, the golfers traded their golf shoes for party looks, as they were celebrated and recognised for the bold strides they had made on the course over three demanding days.
The entertainment continued with a soulful performance from songstress Nava Grey, whose music had the ladies and their guests singing along. Her hit So Kalami, proved once again, to be one of those songs that can turn an entire room into a chorus.
Then came one of the evening’s biggest highlights, the competition for the Best Dressed.
Hosted by Deedan, with Miss Universe-Daka, celebrated model scout Joram Muzira, and Jonnie Walker influencer and fashion designer- Axarya Lincoln, the segment brought the ladies into the spotlight- this time not for golf, but for their fashion sense.
The excitement in the room reached another level as some of the favourites from the course discovered that being a favourite on the green did not necessarily make one a favourite on the 19th.
And then Wanyeche took to the stage. Fresh from winning the biggest prize of the night on the course, the Tanzanian champion showed that her talents extended well beyond the fairway, delivering some rare dance moves that got the crowd cheering wildly.
With DJ Anselm keeping the crowd moving with his mixes, Wanyeche proved that her dance strokes might just rival her strokes on the green.
Representing Johnnie Walker, Judie Nandekya explained why the SheWalks experience was the perfect way to honour the women who had battled it out over the three days.
“Johnnie Walker SheWalks is about celebrating and spotlighting incredible women who are scaling hills in heels in their different fields, and tonight it was our lady golfers,” she said.
“The resilience it takes to excel on the greens for three straight days is more than commendable, and that is why this was the befitting celebration for the queens of the course who kept walking regardless.”
For one night, the pressure of the greens was replaced by music, fashion, laughter and celebration. The trophies had been handed out, the final putts had dropped, and the queens of golf had every reason to let their hair down.
Now, the spotlight shifts to the Johnnie Walker Uganda Seniors Open, which tees off on Friday, August 21. The Seniors Open will climax with yet another Johnnie Walker 19th hole experience curation on Saturday- August 22nd.
What if the chaos in your life is not a sign that everything is going wrong, but that something better is being prepared?
Ugandan singer Bruno K has shared another reflective message on social media, encouraging people going through difficult seasons to look at their struggles from a different perspective.
In a post on X, Bruno argued that success does not always begin with comfort.
Sometimes, he believes, people have to go through difficult experiences that build the strength they will need for what comes next.
When God is preparing to make you successful he does not hand you comfort first, he hands you chaos so that you can learn how to be strong.
Bruno believes those difficult seasons can teach people how to withstand pressure, overcome challenges and appreciate peace once they finally reach the other side.
He also suggested that some of the people who leave during difficult periods may not necessarily be losses.
According to the singer, God can remove people who quietly disturb someone’s peace, creating room for a healthier and more purposeful life.
The same, he argues, can apply to opportunities that do not work out.
Bruno described closed doors as possible protection rather than punishment, suggesting that some opportunities may have limited a person’s potential if they had worked out.
He will close every door and it may feel like a punishment but it is not because he is protecting you from rooms that would have shrunk your purpose to nothing.
His message ultimately encourages people not to judge their lives solely by what is going wrong in the present.
A failed opportunity, a difficult season or the departure of someone close can feel painful at the time, but Bruno believes those experiences may be making space for something more meaningful.
He summed up the thought with a line that captures the heart of his message.
When everything in your life is falling apart consider that maybe it is actually falling into place.
Jacob Omutuuze is preparing for a major milestone in his love life, and his fellow Vvaawo Mpitewo Sabula panelists have already promised to stand with him.
The media personality plans to hold a private introduction ceremony with his fiancée in Mpugwe this December.
His fellow panelists, including Miles Rwamiti, Kasirye Adam, and Norbert Twizire, popularly known as Nobat Events, have pledged their support ahead of the ceremony.
They also plan to contribute towards the preparations and help make the occasion memorable for their colleague.
The gesture highlights the bond the panelists share beyond their work on Vvaawo Mpitewo Sabula.
Jacob has kept details of the introduction private, but his colleagues are making sure he does not prepare for the big day alone.
With the ceremony approaching, the panelists are now firmly in his corner as he prepares to take the next step in his relationship.
Rema has given Afrobeats fans something to think about after boldly declaring that the genre cannot grow if artists only make the music their audiences want.
The Nigerian singer made the statement during his concert over the weekend before proclaiming himself the “Prince of Afrobeats” and describing his own music as part of his mission to move the genre forward.
I do not care what you say about me. I do not care if you like what I like. But I make music that I like before you like it. If I stick to what you like, Afrobeats is not going to move forward. And I will say it one more time, I am the f**king Prince of Afrobeats.
His remarks come amid an ongoing conversation about the direction of Afrobeats.
Some fans have criticised the increasing use of foreign sounds and genres, particularly when African artists try to appeal to audiences outside the continent.
But as more artists experiment with different influences, Rema appears to see that evolution as necessary rather than a problem.
For him, pleasing fans cannot come before artistic freedom if Afrobeats is going to keep progressing.
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