What does it really take to succeed in Uganda’s music industry today?
It is a question more artists have been asking in recent months, and rising singer and producer KVAN believes the answer goes well beyond talent.
Speaking on Rewind, the Jinja-based artist admitted she once believed natural ability was enough to build a successful career. Time in the industry, however, taught her otherwise.
I used to think all you needed was talent, but I learned the hard way that it is not just about talent. You can be the most talented person and still not make it because even some of the most talented people never succeed.
That realization changed the way she now looks at success.
I have learned that other factors carry more weight than talent. Things like determination, hard work, and diving in headfirst.
KVAN says the biggest lessons came away from the microphone.
The singer admitted she never expected the industry to test people in ways that have nothing to do with music itself.
I did not know people could fight you simply for being who you are. I did not know that even your presence could matter.
Her perspective mirrors a conversation that has been quietly gathering momentum among Ugandan artists.
Rapper Victor Kamenyo argued that today’s music industry no longer rewards talent the way it once did, saying the industry’s evolution has changed the path to success.
Fellow rapper Feffe Bussi expressed a similar view, arguing that hard work often outweighs natural talent and pointing to Gravity Omutujju, Eddy Kenzo and Big Eye as examples of artists whose work ethic has driven their success.
Different artists. Different journeys. One recurring message: talent may open the first door, but it often does not determine who stays in the room.