Facebook has unveiled a free verification badge that confirms a profile belongs to a real person, expanding verification beyond celebrities and paid subscribers.
Meta announced the feature on July 23 as part of its efforts to help users identify authentic accounts at a time when fake profiles and AI-generated content have become more common across social media.
Eligible users can earn the badge by completing a short selfie verification process that matches a video selfie with their existing profile photos.
The company will begin displaying the badge on profiles, Marketplace, Dating, and Groups before extending it to other parts of the platform.
The rollout has already started in selected markets, with wider availability expected in the coming months.
Meta says the badge simply confirms that an account belongs to a real person. It does not verify someone’s public status, endorse the account or guarantee the user’s credibility.