Kcee has warned that artists may soon have little to gain from keeping a mysterious public image, arguing that artificial intelligence has changed the rules of entertainment.
The Nigerian music star made the prediction during an interview with Selah Meditate, where he explained why he believes artists need to remain constantly visible.
Kcee said staying away from fans once helped musicians create value around their brands, but that approach has become less effective.
The mysterious factor will not be relevant in five years. I spoke with some professors in America, and they confirmed it.
He argued that the growing capabilities of AI make it even more important for artists to build a personal connection with their audiences.
According to Kcee, artists can no longer depend on absence to keep people interested in them.
AI can now do what we are doing. Absence used to create value in 2021–2022, but things have changed. Artists need to be in people’s faces.
He therefore encouraged artists to become more extroverted and maintain a visible presence as the entertainment industry enters a new era.